BA.MKT - Marketing
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Alexandra White (program director)
The marketing major provides students with the ability to understand consumer behavior, analyze market trends, and develop creative strategies to address real-world challenges. Students are encouraged to consult with Economics, Accounting and Management department faculty, the Luther Career Center, and alumni to design their academic plan and discover professional opportunities.
Required for a major: The foundation courses, which include ACCTG 120, ECON 130, MGT 150 or MATH 115 or PSYC 350 or equivalent statistics course, MGT 240, MGT 250, and PSYC 130 or SOC 101 or ANTH 101. Students are encouraged to complete these foundation courses by the end of the sophomore year if possible. Other requirements include MKT 201, MKT 301, and MKT 401; three marketing electives numbered above 300 or two marketing electives numbered above 300 and one elective from the approved elective course list, and MKT 490.
Required for a minor: PSYC 130 or SOC 101, MKT 201, and MKT 301, two marketing electives numbered above 300, or one marketing elective numbered above 300 and one elective from approved elective course list.
Required for a concentration in Promotional Marketing: MGT 240, MKT 201, and MKT 320.
Required for a concentration in Digital Marketing: MGT 240, MKT 201, and MKT 310.
Required for a concentration in Sports Marketing: MGT 240, MKT 201, and MKT 330.
Approved elective courses: ART 206, ART 218, ENG 211, ENG 223, PSYC 246, and VC 150. Additional courses may be approved by the marketing program director.